Executive – Ecommerce & Digital Marketing
Indicative Job Description Experience: 3 to 6 years of experience
Position
Executive – Ecommerce & Digital Marketing
Location
ناريمان بوينت، مومباي
About Fazlani Group
Fazlani Group of Companies has come a long way since its inception in 1927. It is growing both laterally as well as vertically, carving a success story across multiple domains, guided by strong core values and an honest promise of delivering complete satisfaction to all stakeholders.
The group has earned profound trust and respect during our journey of over 90 years. We are India’s leading exporter of un-manufactured Leaf Tobacco to 75 countries across the globe. With our persistent quality services, we are now recognized by the Government of India as *Star Export House. The group is a name to reckon within India’s exports fraternity. The group boasts of many fully owned subsidiaries and each of them is one of the most trusted names within their serviced markets. From sesame seeds to ready-to- eat packaged foods, from tobacco products to fresh cut flowers and a holistic wellness resort, the Fazlani Group of Companies have now acquired the status of a Conglomerate. The group has also ventured into the field of education and has been able to build some admirable brands from pre-primary to business management education.
The Fazlani Group of companies has consistently received awards and Certificates of Merit year after year from various Government bodies at State, National & International levels. With growing presence nationally and internationally, its portfolio has expanded to multiple domains under various companies diversifying the groups portfolio from exports of tobacco and non-tobacco smoking products, commodities and ready to eat food products to education and holistic wellness resort. The Fazlani group is well poised to offers accelerated growth opportunities.
Roles and Responsibility
Role Description
This is a full-time on-site role for an E-Commerce & Digital Marketing Executive at LylaBlanc Pvt Ltd Mumbai. The E-Commerce & Digital Marketing Executive will be responsible for managing and executing all aspects of the company’s e-commerce operations. This includes overseeing the website, online sales, online marketing campaigns, customer engagement, and ensuring a seamless customer experience. The role also involves analyzing data to track and improve performance metrics and collaborating with cross-functional teams to drive business growth.
We are hiring for an experienced Ecommerce Online Marketing professional for Lyla Blanc (Fazlani Group of Companies)
At Lyla Blanc, we have an exclusive range of fragrances, cosmetics, home care & personal care products that helps you unwind, relax and experience the finer things which we tend to overlook in our busy life.
For the perfect #CorporateGift & #GiftingSolutions, head to www.lylablanc.com
Website – https://www.lylablanc.in
Industry – Personal Care Product Manufacturing
Position Requirements
Qualifications Commerce and Sales skills
- Plan, Monitor, and Drive Sales on the brand’s website and marketplaces (LylaBlanc, Myntra/Amazon/Flipkart/Nykaa/Tira/Ajio/Jio Mart/Netmeds/Meesho/Snapdeal)
- Develop e-commerce sales strategies to achieve budgeted revenue and growth.
- Drive Performance Marketing and SEO for the website by achieving the best ROAS across campaigns, activations and impressions.
- Close coordination with the photoshoot team, product photoshoot/videos/mood board, product launch/theme.
- Shall provide actionable insights using Google Analytics, Google Search Console, SERPs, and Google Tag Manager.
- Work closely with the Marketing/SEO team to drive traffic and conversion on the Brand’s website.
- Plan and execute marketing campaigns for websites and marketplaces to ensure optimum visibility and the right ROl.
- Build the right product and channel mix with the partners to deliver secondary sales.
- Build relationships with the channel partners to be recognized as a preferred brand on the most important marketplaces.
- Conduct regular hygiene checks of listings to maintain product quality standards. Ensure accurate and up-to-date listings across all platforms, optimizing product visibility and discoverability.
- To make the data-rich cataloging and content which makes SEO healthy, and consumer experience exciting, A+ cataloging, etc.
- UI/UX execution and adherence on the website & marketplaces.
- Build regular reviews with Marketplace partners to align business objectives, and review KPIs.
- Build regular reviews with Brand managers to review KPls, align with Brand’s Marketing campaigns, and review Inventory.
- Analyse Sales trends. Inventory availability and inventory health and sharing relevant information.
- Take ownership of new initiatives and projects, overseeing their implementation from start to finish.
- Monitor performance metrics and take corrective action as needed to meet deadlines.
- Stay updated on industry trends, competitor activities, and consumer preferences to identify opportunities for growth and optimization.
- Analyse marketplace performance metrics and provide actionable insights to improve sales, conversion rates, and customer satisfaction.
- Collaborate cross-functionally with marketing, sales, and product teams to drive.
Interested Candidates please apply on hr@sopariwala.com or reach out to +91 8422880034
Let’s Connect!